In search of individualism
For a long time, the human being is engaged in a struggle against the
constraints imposed externally. As he learned to dominate the constraints of nature to facilitate its survival through life in society, he now aspires to overcome the constraints that modern societies place on him. This results in
a quest for individualism which is a dominant feature of social change in contemporary societies.
And the city in?
there are two kinds of social relations: the emotional relations and rational relations. These have become increasingly important in modern societies due to the proliferation of market relations, the city is a form of social organization very conducive to relationships based on rationality; it is possible for people to live together without knowing personally lost in the anonymity of the big cities without that social relationships based on emotional are important, that is, they occur less and least in the behavior of individuals. Previously interpersonal, currency like the city disrupted social relationships to give them an impersonal content. By the multitude of the people it connects the city in return empty these relationships in their emotional content to reduce them to market relations, calculators, rational, individualistic short. As if sociology meet the laws of physics where what is lost here is found elsewhere; the multiplication of social relationships goes hand in hand with the weakening of their density. More numerous they are, the less they are strong. Thus, the breach of certain social ties no longer synonymous with social banishment but rather illustrates the freedom of everyone to society. Individualism is able to choose himself his social relations and change, without having the feeling that it is society that imposes them. Values and norms that underlie the market economy will be very suitable.
The objectivity of rational relations (translation: market) may be sufficient to ensure the integration of individuals in society (the city), and even personal development, for it is this kind of relationship that allows the individual to s' remove the constraints that society exerts on him.
Individualism, anonymity and personal development.
More free from the constraints of society, urban individual is faced with another problem. Isolated, locked in the anonymity of social relations, the city made him a nobody. On disappearance of collective identities linked to the decline of affective social relations must replace the construction of individual identity. This is the task that the city dedicated 'stand out' in hopes to differentiate, attract attention, emulating. In doing so, it shows that it is he who has influence on society and not the contrary.
It may seem counterintuitive, but if individualism leads to anonymity in the first place, it is becoming more individualistic we can assert his own personality out of anonymity.